Stefan Siegel, a native South Tyrolean – the German speaking part of Northern Italy, kick-started his colourful career during his Economics studies when he gained experience in the fashion and media industry working for prestigious design houses and advertising agencies. Followed by a successful modelling career he worked on five continents before achieving his MA in International Business Administration in 2004. After graduation he joined the world of finance, working for renowned companies such as Ernst & Young and Sal. Oppenheim in Switzerland, and finally the Merrill Lynch M&A Investment Banking group in London specialising in the Consumer & Retail sector, advising publicly listed fashion powerhouses.

Stefan used his gained experience to launch NOT JUST A LABEL (NJAL). Although launching the company with his brother Daniel on a shoestring in 2008, NJAL today is the leading global platform for emerging fashion designers and ranks among the most respected websites in the fashion industry. As the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion, it represents over 11,000 designers from 100 countries. It is an infinitely expanding destination devoted to facilitating growth in the fashion industry and has established itself as a distinctive creative hub fostering innovation.